Hey there, I’m
Senior Product Designer & Builder
12+ years designing complex B2B products where
infrastructure, business rules and user decisions meet.
Turning complexity into That moment when the product clicks and everything makes sense. moments.
Partnering with early-stage startups across product strategy, design, and building.
A monetization and entitlements platform connecting pricing, billing, and product access.
A cloud-cost platform turning fragmented infrastructure data into understandable operational decisions.
Two anonymized workflows from an unreleased security app: governing unmanaged AI and rotating API keys without disrupting integrations.
A mix of products, people, and ideas I care about.
Turn scattered bookings and travel plans to a clear day-by-day itinerary.Organize every reservation and plan as a Trip block, so the details stay easy to review and find.Teara has a tiny team: me, Jarvis on marketing, and Friday on R&D. The latter two are AI agents. 🤖
↗Mentoring
Mentoring designers through the “Startup Designers” Israeli community
↗
Vinyl records, comic books, new artists, ambitious coffee stops, a growing collection of imperfect 3D prints, and planning the next trip overseas. 🎧📚☕🍔
A little about me
I’ve been designing products for more than 12 years, often in complex B2B spaces where technical systems, data and business rules need to become clear decisions. Lately, I’ve also been using AI and code to take ideas beyond Figma and turn them into real, working products.
- Product design
- Figma, Sketch
- AI / Dev
- ChatGPT + Codex, Claude, Xcode, Super.Engineering
- Content & code management
- Notion, GitHub, Netlify