DAV Foundation (and DAV.city) are a blockchain-based open source global transportation protocols.

DAV is a community-driven micro mobility platform. We empower communities to create their own shared transportation ecosystem by providing them with a smart mobility technology that is compatible with privately owned electric vehicles.


The DAV protocol enables a Decentralized, Peer to Peer, Global Transportation Network allowing anyone to utilize transportation services or put their own manned or autonomous vehicles on the network, creating a decentralized peer-to-peer transportation ecosystem.

My roles in DAV

While working with DAV my roles included overseeing the visual side of the company - I created the preliminary brand book and brand design language for all channels (Print and Digital). Also worked on the web design needs (official website, landing pages for different purposes), mobile apps (Product Design, animations and prototying), social media outreach, marketing materials for various conventions in Israel and abroad. you can see things I’ve done below.

The Mobile Apps

DAV had 2 apps - one for a fleet manager, and one for a rider (regular user), both apps designed and built for both iOS and Android, and developed through React Native.

DAV Rider

Find a vehicle on the map

On top of the map there are scooters that the user can reach, reserve and activate on demand. by tapping on each scooter the user will be able to see his battery status and activity status.

Start a new ride

After the user scans a scooter with the in-app QR Code reader, the app identifies the scooter in order to start a new ride.

Earn loyalty points!

With every ride the user does, he earn reward points for his loyalty, in order to use them with future features and gifts.

Give feedback for your rides!

You’re done with your ride, now it’s time to rate the vehicle, and by that - make the change, and let the fleet owner a feedback as well, for maintaining his fleet in top shape.

DAV Manager

At any point, a bike or scooter shop owner can apply his vehicles to support and connect to the DAV Protocol network and place them on the app and start making money.


Inside his shop, the owner can hang the badge on the right on his DAV-Compatible scooters with the IoT module.

Manage your fleet

At a glimpse, the fleet owner can have a snapshot of his revenue LIVE!

In one tap, he can see the status of his entire fleet, maintenance calls, money earned, feedbacks and much more.

In-depth status

By selecting a single vehicle from the list, the owner can get in-depth data on the selected vehicle, battery status, feeedbacks, LIVE location (if In ride), how much money the vehicle made, read feedbacks on the vehicle and switch to maintenance if needed.


Here's a glimpse of some of the animations i made for DAV - from prototyping to marketing videos and the app onboarding animation.

The IoT module

All of this made possible with a 3D Printed IoT device that connects on the scooter handlebar and connects to the battery of the scooter. The 3D module is based on an existing casing that was modified by a custom design we made at DAV.


Shop owners across europe received this module with a printed tutorial on how to install it on their scooters easily and quickly.

When I started working with DAV the first big challenge was to create a unique branding and identity language, that will be “light” and easy on the eye, so for that - I started researching and playing with ideas and keywords, you can see the 5 pillars and expressions I wanted to deliver with my branding.

Branding & Identity

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All rights reserved to Guy Magen 2020 ©

Made with ❤️ in Israel