A new kind of IoT aerobic fitness trainer, positioned as a new indoor aerobic solution. MoonRun is a portable, exciting, healthy and affordable alternative to the cumbersome, monotonous and expensive treadmills, ellipticals and stationary bicycles which currently dominate the indoor aerobic exercise ecosystem.
Working with Moonrun
My main roles for this awesome project was initially working on research, wireframing and designing the app and its interfaces (mobile apps and smart TV interfaces), but it has been evolved to research and define the basic brand language and identity as well, while researching competitors, and defining the brand and overall visuals.
Brand Language & Identity
While researching for the branding and identity I’ve been looking into and using other competitor apps such as Strava, Nike+, Apple Activity app, Samsung Health and much more.
Using these apps focused me on the general look, that lead to some of the following -
Evantually the company changed its name from Nanorun to Moonrun
The Moonrun app
Following the research of other competitors, while following the basic requirements from the company, I came up with a series of wireframes, ideas, and basic flows.
As the app is ultimately connected via bluetooth to a IoT device - that is the Moonrun Connect device - I had to define and break down the pairing flow as well.
From the stage of wireframing, we moved on to design the app following the brand design, and also iterating on some more ideas we had while working.
And here are some try-outs I made with diifferent color palettes, while re-visiting the brand language
MoonRun is a highly technological, portable, aerobic trainer that brings you the most immersive total body workout you can get at home.
The moonrun app was featured on the israeli version of Shark Tank