As the Design Lead for PayK, I was responsible for overseeing all visual aspects of the company, including the app, website, and marketing materials. I worked closely with the development and marketing teams to ensure a consistent and user-friendly design. I enjoyed leading the design efforts at PayK and shaping the company's visual identity.
Collecting money from a group of people can be a challenge, especially when dealing with a large number of contributors. Traditional methods such as BSB and bank transfers can be confusing and time-consuming, often requiring multiple steps and communication between members. This can lead to delays and confusion, making it difficult for groups to collect the funds they need.
PayK has created a solution that streamlines the process of collecting money for groups. With PayK, users can create a shared digital wallet and invite members from their contact list. The app then handles the entire money collection process, eliminating the need for BSBs and bank transfers. This makes the process fast, easy, and efficient. how does it work? scroll down to see.
So after you've collected some amount of money, as a group admin you've got 2 options - either withdraw the funds to your bank account, and do whatever you and your group mates decide on, OR - you can withdraw all the funds directly to a gift card that you can put it to use RIGHT AWAY from within the app through the gift card store.
On the app's homepage, you can find a section that displays the history and actions within your groups. Additionally, there are options available for creating a new group.
One option allows you to choose from specific templates, while the other option lets you create a group from scratch.
As a group admin, you determine the price that each member contributes. This can be either a fixed mount for all members or a flexible amount, where each member can contribute as much as they desire.
As a group admin, you determine the price that each member contributes. This can be either a fixed mount for all members or a flexible amount, where each member can contribute as much as they desire.
So after you've collected some amount of money, as a group admin you've got 2 options - either withdraw the funds to your bank account, and do whatever you and your group mates decide on, OR - you can withdraw all the funds directly to a gift card that you can put it to use RIGHT AWAY from within the app through the gift card store.
On the app's homepage, you can find a section that displays the history and actions within your groups. Additionally, there are options available for creating a new group.
One option allows you to choose from specific templates, while the other option lets you create a group from scratch.
As a group admin, you determine the price that each member contributes. This can be either a fixed mount for all members or a flexible amount, where each member can contribute as much as they desire.
As a group admin, you determine the price that each member contributes. This can be either a fixed mount for all members or a flexible amount, where each member can contribute as much as they desire.
Through the PayK app, the funds collected within your group can be turned into a gift card from over 100 trusted brands in Australia. Our gift card store offered a variety of options, including technology, day spas, and more, ensuring that there is something for everyone to enjoy.
As an admin, you can purchase a gift card from your group balance, from the list of vendors in our voucher store, and instantly receive the gift card info within the app.
While I was working on the PayK app I introduced and created a large set of animations and micro-interactions in After Effects and Lottie, so the development team could implement them in the app. here are few examples.
PayK was launched in Melbourne, Australia in September 2019, featuring a large social media campaign, with lots of assets that I worked on to support it.
PayK users used the app for over 20K transactions
Our various campaigns brought in over 30K users in Australia
Our users collected over AU$100K all-in-all
In Australia, there are several types of banking apps available, including Neo Banking apps like Douugh and Monzo, Digital banking apps like the National Bank of Australia, and apps that specialize in bill splitting, like Tricount.
There are also peer-to-peer apps like BeamIt. As part of my research, I conducted a competitive analysis of these types of apps.
A visual representation of the process a user goes through while using PayK, starting with onboarding and ending at the voucher store.
User testing was made in Melbourne, Austraila - To test the usability and functionality of the app's money collection feature and gather feedback to improve the feature before its release.
Conducting a user testing sessions with 5 participants who fit the target user demographic for the app (individuals who frequently collect money from groups, such as event planners or team organizers).
1. Ask the participants to sign up for the app and create a new money collection event.
2. Instruct the participants to invite members to the event and assign payment amounts.
3. Ask the participants to track the status of payments and send reminders to members who haven't paid.
4. Request the participants to view reports and export data for the event.
5. Collect feedback from the participants on their experience using the money collection feature.
Time taken to complete each task, success rate in completing each task, and user feedback on the ease of use and functionality of the money collection feature.
All participants were able to complete each task successfully within a time frame of 3 to 7 minutes, indicating that the money collection feature was user-friendly and easy to navigate.Users found the instructions and navigation to be clear and straightforward. They suggested adding a feature that allows for uneven splitting of payments, such as different payment amounts for each member, and supporting multiple currencies.In general, users expressed satisfaction with the money collection feature and felt that it would be a useful tool for collecting money from groups.Overall, the user testing results demonstrated that the money collection feature was functional and easy to use, with minor suggestions for improvement. The app developers can utilize this feedback to enhance the feature further before launching it, ensuring that it fulfills the users' expectations and requirements.
Here are a few examples of assets from the app that were incorporated into a design system that I created from the start. This design system made the process of adding new features to the app much faster because we were able to reuse many already implemented elements.
I designed and built the PayK website using Webflow, as well as additional landing pages for marketing purposes.
You can scroll the box below to see it :)
During the development and operation of the PayK app, We launched a number of marketing campaigns in Australia to support and maintain the app's growth. Here are some examples of assets that were created for these campaigns, including social media posts, offline materials, videos, and more.
If you have a website or mobile app in mind, need advice about product design, or just want to say hi, feel free to reach out.
