a highly technological, portable, cardio trainer that brings you the most immersive total body workout you can get at home.
A new kind of IoT aerobic fitness trainer, positioned as a new indoor aerobic solution. MoonRun is a portable, exciting, healthy and affordable alternative to the cumbersome, monotonous and expensive treadmills, ellipticals and stationary bicycles which currently dominate the indoor aerobic exercise ecosystem.
My main roles for this awesome project was initially working on research, wireframing and designing the app and its interfaces (mobile apps and smart TV interfaces), but it has been evolved to research and define the basic brand language and identity as well, while researching competitors, and defining the brand and overall visuals.
BRAND LANGUAGE & IDENTITY
Using these apps focused me on the general look, that lead to some of the following
THE MOONRUN APP
As the app is ultimately connected via bluetooth to a IoT device - that is the Moonrun Connect device - I had to define and break down the pairing flow as well.